Studia i Prace Wydziału Nauk Ekonomicznych i Zarządzania/Uniwersytet Szczeciński, (3), 143-154. Communications can be delivered by individuals, such as sales people and trainers, or through such media as TV, radio, newspapers, magazines, posters, brochures, and web sites, promotional activities may serve to marshal arguments in favor of selecting a particular brand or use incentives to catch customers’ attention and motivate them to act. z o.o. The width of the mix refers to the number of product lines the company has to offer. 808 0 obj <>/Filter/FlateDecode/ID[]/Index[793 51]/Info 792 0 R/Length 80/Prev 181328/Root 794 0 R/Size 844/Type/XRef/W[1 2 1]>>stream Components of Marketing Mix. Al-Fattal, A. Use of messaging services and the Internet allows information-based service to be delivered in cyberspace for retrieval by telephone or computer wherever and the wherever it suits the customer. Szkolnictwo wyższe, stan w dniu 30 XI 2015r. 9. %PDF-1.5 %���� Głowny Urząd Statystyczny. h�b```��,�� ���� Marketing Communications Mix of Universities - Communication With Students in an Increasing Competitive University Environment.

Think - Studenckie naukowe czasopismo internetowe, 1 (13), s. 30-42.

Griffin, R. (2013). Type of Product: ... Each stage needs separate marketing strategies. Motywy wyboru studiow i kierunku studiow wyższych. Kotler, P. (2005). Delivery may involve physical or electronic distribution channels, depending on the nature of the service being provided.

Marketing a koncepcja biznesowa. Width.

(2012). 1.7 The Marketing Communications Mix 1/14 1.8 Effectiveness of the Promotional Tools 1/19 1.9 Selection Criteria 1/20 1.10 Management of the Promotional Tools 1/22 1.11 Context and Marketing Communications 1/23 1.12 Communication Differences 1/25 Learning Summary 1/28 Review Questions 1/29 Case Study 1.1 1/32 Module 2 Communication Theory 2/1 2.1 An Introduction to the Communication … Poznań: Dom Wydawniczy REBIS Sp.

This component play three vital roles- a) providing needed information and service, b) persuading target customers of the merits of a specific product, c) encouraging them to take action at specific time.

Marketing Determinants of the Choice of Field Of Studies ... Schuller, D., Rašticova, M. (2011).

For example – if a company produces only soft drinks and juices, this means its mix is two products wide. Although plenty of literature focused on the strategic attributes of social media marketing, how the business firms adopt and implement social media in their marketing mix, is still overlooked.

7 Ps of the Marketing Mix Factors For Service Marketing, Marketing Analysis of Yummy Juice Bar for Launching a Juice Bar in Dhaka City, Term paper on Services Marketing in Theme Parks, Survey Report on Electronic Media in Bangladesh, Explain Programming for Automated Trading, Annual Report 2009-2010 of Ramco Cements Limited. Etyka w życiu gospodarczym, 18 (3), 133-141.

6. Pluta-Olearnik, M., Olearnik, J. Many services depend on direct, personal interaction between customers and a firm’s employees.

Understanding Student Choice of University and Marketing Strategies in Syrian Private Higher Education. The appearance of buildings, landscaping, vehicles, interior furnishing, equipment, staff members’ signs, printed materials, and other visible cues all provide tangible evidence of a firm’s service quality. 15. (2008). The new three P’s are: These marketing mix factors will highlight the strategic decision variables facing managers of service organization in the following ways:-. Marketing higher education using the 7 Ps framework. Marketing. If the inline PDF is not rendering correctly, you can download the PDF file here. Gaijć, J. 2. Bulletin of the Transilvania.

Promocja - nowoczesne środki i formy. (2010). Warszawa: Oficyna Wolters Kluwer Business. (2016). This research question derives from the necessity to unveil hints on what marketing activities are most effective in gaining a number of new students that complies with a university's strategy. Pabian, A. (2012). 1 Głowny Urząd Statystyczny. uses cookies to store information that enables us to optimize our website and make browsing more comfortable for you. Journal of Competitiveness, (3), 58-71. Nauka i Szkolnictwo Wyższe, 2 (20), 138-144.

Zarządzanie marką w szkołach wyższych. 2 Głowny Urząd Statystyczny. Creating and delivering product elements to customers requires the design and implementation of effective processes that describe the method and sequence of actions in which service operating systems work. Braaov: University of Brașov, tom 4 (1).

Kierowanie. In services with few tangible elements, such as insurance, advertising is often employed to create meaningful symbols. In short, they must be attentive to all aspects of the service performance that have the potential to create value for customers. (2015). 793 0 obj <> endobj Pabian, A. 7. Singidunum Journal, 9 (1), 29-41.

Meanwhile, SMEs are regarded as one of the salient modes of contribution to the economic growth of a nation. However the distinctive nature of service performances, especially such aspect as customer involvement in production and the importance of the time factor, requires that other strategic elements be included.

Obtained data revealed that among all conducted marketing activities promotion is the one that had greatest impact student's choice of a university and faculty. Pawłowska, A. Oświata i wychowanie w roku szkolnym 2014/2015.

Warszawa: Polskie Wydawnictwo Ekonomiczne. (2013). Similarly, poor processes make it difficult for front line staff to do their jobs well, result in low productivity, and increase the likelihood of service failures.

Firms often seek to manager customer behavior, too. Moreover, the obtained answer will be juxtaposed with the new way Polish universities are to function after changes introduced by Polish Ministry of Science and Higher Education in academic year 2016/2017.

Service managers also recognize and, where practical, seek to minimize other burdens that customers may bear in purchasing and using a service, including time, mental and physical effort, and unpleasant sensory experiences, such as noises and smells.


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