Activities include scuba diving, boat tours, sport fishing, paddle sports, and more. ORV use is recognized as a considerable contributor to the BC economy, owing primarily to recreational users, but also from tourist visits. <> Indeed, conflicts with the oil and gas industry, forestry, and mining are constant management challenges for wilderness tourism operators. BC waters offer scuba divers a rich diversity of marine life such as giant Pacific octopuses, wolf eels, sixgill sharks, soft corals, and cloud sponges. This includes snowmobiles, all-terrain vehicles (ATVs), and dirt bikes (British Columbia Ministry of Forest, Lands and Natural Resource Operations, 2014).

In this chapter, we discuss the concept of recreation in tourism and hospitality.

endobj The annual rate of recreational participation is significant; a 2009 study estimated that there are nearly 600,000 anglers (either fresh or saltwater) in any given year in BC (Tourism BC, 2009). [PDF] Retrieved from:, Cross Country BC.

[PDF] Retrieved from:,-January-2013/Outdoor-Recreation-for-Distribution-14Jan13-FINAL-DRAFT-(2).pdf.aspx. BC’s reputation as a prime mountain biking destination has grown because of the unique array of trails available, ranging from the steep, challenging routes of Vancouver’s North Shore, to the high alpine cross-country routes found in the South Chilcotin Mountains (Tourism BC, 2011b). For more information, visit Helicat Canada:

In 2009, Sun Peaks was named one of the “Top 20 Ski Resorts in North America” by 
Condé Nast Traveler. Oxford, England: Elsevier. Given the diversity and richness of our natural environment, it is not surprising that there is a thriving wildlife viewing industry in BC.

Helicopter skiing transports skiers and snowboarders by helicopter to the backcountry. They may utilize raised viewing areas or operate from a boat-based platform, and offer accommodation at night.

Given the growth of adventure tourism over the last decade, it is likely these numbers have risen. Hunting is a traditional recreational activity in BC, and it is also one of the original tourism products in the province (GOABC, n.d.). British Columbia River Outfitters report. They value natural beauty and rank this as the highest factor when choosing a destination, and the most cited reasons for their travel are relaxation “relaxation, exploring new places, time with family, and learning about different cultures” (UNWTO, 2014, p.15). <>

River rafting operators can be found on many rivers across BC. However, when it comes to conducting commercial operations in these same places, gaining access often involves an extensive permitting process that may impose restrictions on the type of activity and the number of visitors allowed. BC is regarded as a world-class destination for backcountry access, and has recently seen considerable and sustained growth in this sector (Porteus, 2013). 1.2 The communication process.

What natural elements are being promoted?

This government support, combined with the rapid growth of the outdoor and adventure tourism industry, point to a strong future for this sector. <> Many of these outfitters are small family operations  based in rural areas; they are a source valuable economic activity in areas with limited resources (GOABC, n.d.).

The language of Tourism, however, comprises of the non- verbal and verbal aspects of Tourism. endobj It can be found at stream PDF | On Jan 1, 2008, Babu George published Communication Skills for Success: Tourism Industry Specific Guidelines | Find, read and cite all the research you need on ResearchGate Retrieved from:, Porteus, S. (March 6, 2013).

Snowcat skiing was pioneered in 1975 by Selkirk Wilderness Skiing as an alternative to both lift-serviced and helicopter-accessed riding and skiing (Selkirk Wilderness Skiing, n.d.). Bear viewing — whether for black bears, grizzly bears, or the rare kermode bear — is also popular. On a global scale, climate change threatens tourism in BC in many ways, including irregular and insufficient snowfall for winter operations, the pine beetle epidemic sweeping through the province’s forests, and climate-related stress impacting prime wildlife viewing of species such as whales and bears.

Which industry groups or associations are needed to support these activities? [PDF] Retrieved from:, Western Canada Mountain Bike Tourism Association. Travel activities and motivations of Canadian residents: An overview.

The spirit bear is also BC’s official animal (Destination BC, 2014a). Spotlight On: Canada West Ski Areas Association, Ski areas in Western Canada (Alberta and BC) are represented by the Canada West Ski Areas Association (CWSAA), which has a diverse mandate that includes marketing, advocacy, environmental stewardship, and risk management.


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